Mission:

Myself with the help of a talented Marketing Consulting Team are assinged to help SamPark USA achieve business goals and successfully tell the brand’s story.

SamPark:

• Small business based out of Bloomfield, CT that specializes in children's apparel. 

• Operated by group member Puja Kanwar.

• Currently has a Business to Business (B2B) model (Boutiques+Wholesale).

Proposal: Transition into a Business-to-consumer (B2C) model. 

• Main target audience will be mothers/grandmothers looking for something unique, special and sustainable for their family. 

Positioning:

• Represents brands entrenched in sustainability while still offering a contemporary range of products that connect the audience to Indian fabrics and techniques.